Remove the word ‘Promoter’ from corporate dictionary
At the University of Sydney, I had the privilege of serving as the President of the University of Sydney Union (USU). USU was a AUD 21 Million revenue grossing organisation at the time, in-charge of...
View ArticleMarketing Basics for Emerging and Young Businesses
Last week, I presented to a group of emerging business owners in Dubai. The group is going through an ‘Accelerator’ program where the goal is to cross $1Mn in revenue for their respective businesses. I...
View ArticleHow innovation’s in Social Media helps to build brand
Digital savvy consumers at all levels use some form of social media today. While the accessibility to connect with customers is of no concern, the real challenge for a brand is to stand out with some...
View ArticleThinking TV ad ? Start online !
Gone are the days when TV commercials ruled advertising. Creating a TV commercial was considered a prestigious assignment for any creative. The madness behind the planning, site visits, talent...
View ArticleScreens, screens, screens – Reaching people in a Multi-Screen World
In the last few months, Virtual reality (VR) headsets have flooded the market. We have already seen a preview of augmented reality (AR) wearables including Microsoft HoloLens and Google Glass. Through...
View ArticleThe People-To-People Connect
A few things have happened thanks to the internet and social media–we know more, we communicate more and we are more global in our views. With news and happenings that happen in one part of the world...
View ArticleIt is time to make Internet access a basic right for all Indians
Last year Facebook riled up the Internet community in India over its offer of free Internet. The problem was not free Internet, rather the fact that they wanted to control which websites and...
View ArticleIs Podcast Advertising Worth It?
iPod + Broadcast = Podcast. For those who are familiar with podcasts, this complex mathematical equation will be very familiar to you. In theory, this is completely correct, but in practicality,...
View ArticleThe State of Virtual and Augmented Reality in the Real World
Virtual and Augmented reality have one thing in common. They both alter the way you perceive the world. Augmented Reality (or AR), allows one to enhance the real world by placing digital images into...
View ArticleSingle Customer View
Current customers require a more personal, timely and relevant mode of communication with brands. It is difficult to create any marketing strategy according to the specific likes of the customer...
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